Word-of-Mouth Effect in Movie Marketing: A Social Media Perspective
碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === Movie industry is one type of business whose marketing plays an important role to make it profitable. The usual movie marketing activities would averagely spend almost half of its total production cost. Therefore movie marketers are always being driven by chal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95044362392788085064 |