An Analysis of Consumer Purchasing Behavior on Used Cars: The Case of Hot Alliance
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 101 === In this study, a good car Hot big leagues as an example questionnaire study consumer behavior, product quality and brand image of the variables affecting Hot good car as Major League basis of sales, customer satisfaction and investigate customer lo...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/463qd8 |