Applying Importance-Performance Analysis to Diagnose Service Quality of Mainland China Non-Life Insurance Company – The Case of Mainland China C Corporation

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 101 === During the last five years, non-life insurance market in Taiwan was stagnant and the total non-life insurance industry was facing a bottleneck in the development. In 2011, the total premiums of whole industry in Taiwan were NT$ 113 billion, which incr...

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Bibliographic Details
Main Authors: Hsuan-ting Liu, 劉軒廷
Other Authors: Shu-chen Yang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/98n5vy