The Preference of sales promotion strategies of chain restaurant for Mongolian consumer
碩士 === 國立聯合大學 === 管理碩士學位學程 === 101 === Nowadays restaurant sector is very competitive. Therefore, sales promotion has become a major marketing strategy for the restaurant operators. To understand how consumer prefers the sales promotion strategies is essential for the Mongolian restaurant operators....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65923597542734417406 |