Social Relationship Factors Influence on Electronic Word-Of-Mouth on Social Networking Sites: Empirical Study in Taiwan and Vietnam
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 101 === Social networking sites (SNSs) are developing a rapid and wide popularity nowadays. It changes the way that consumers give purchasing decisions and have brought about new marketing method. Internet or SNSs provide a structure of bidirectional communication tha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/772446 |