Employees’ Purchase Intention via Social Media
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 101 === Background: The social media (SM) are gaining a rapid and wide popularity these days. More and more people, particularly employees group, around the globe are using SM as an important part of their daily lives. Such swift development is creating a dramatic cha...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/n3ht6j |