Employees’ Purchase Intention via Social Media

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 101 === Background: The social media (SM) are gaining a rapid and wide popularity these days. More and more people, particularly employees group, around the globe are using SM as an important part of their daily lives. Such swift development is creating a dramatic cha...

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Bibliographic Details
Main Authors: DANG THI HANH, 鄧氏幸
Other Authors: Liang, Chih-Chin
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/n3ht6j