Exploring the Customers Intention of Running Mobile Auction Via Social Media

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 101 === Abstract Background: In Taiwan, the participants in online auction increase when the beginning of the household connection to the internet increases specially from 2003 to 2005. At that time, internet provided a good channel for auction. Nowadays, the developm...

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Bibliographic Details
Main Authors: Pham Thi Ngoc Hoa, 范氏玉和
Other Authors: 梁直青
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/5b336d