Brand Extensions Strategy of the Parent Brand Image
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === Due to the high failure rates of new products lunching, many firms adopt a brand extension strategy to improve new product lunch performances. Authors believe that consumers tend to respond more favorably to extensions into product categories similar to the par...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91289331483087175444 |