The Effect of Word-of-Mouth on Consumer Post-Purchase Regret
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === The purpose of this study is to investigate whether word of mouth would lead to higher post-purchase regret. Because of many different issues, people will trend many different emotions. Among these emotions, regret is the emotion of people do not want to happen...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94266205996408579972 |