ANP Empirical Study on Customer Value Increasing of Skincare Products
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === Consumer doesn’t know how to evaluate skincare product then gains visible and invisible perceived value in his mind due to a lot of products, brands and manufacturers in the market currently. Analytic Network Process (ANP) study according to literature and empi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96095191872168966960 |