Research on Brand Image, Brand Equity, and Brand Performance - Using UNIQLO as an Example
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === These days, due to the impact of the global economic in a slump, Taiwan was also affected by this. The inequality of income distribution in Taiwan caused the gap between rich and poor is increasing. At the aspect of the economy, the gross national income is dec...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89623750694341928784 |