The Effects of Experiential Marketing and Brand Image on Customer Value Perception
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === In recent years, the market of cosmetic-related products is expanding gradually. According to the statistic of Goldman Sach Company (2008) the worldwide cosmetics industry is growing rapidly by 7 percent annually, and hopefully the output value of cosmetics ind...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87443629697134803831 |