An Investigation of Factors Influencing the Consumer Attitude towards Mobile Advertising in Vietnam
碩士 === 中國文化大學 === 國際貿易學系 === 101 === The rapid technological advancements of recent years have created new opportunities for high-technological marketing and a new marketing channel called Mobile Advertising. The use of Short Message Service (SMS) and Multimedia Message Service (MMS) as typical tool...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/84821107040632342404 |