An Investigation of Factors Influencing the Consumer Attitude towards Mobile Advertising in Vietnam

碩士 === 中國文化大學 === 國際貿易學系 === 101 === The rapid technological advancements of recent years have created new opportunities for high-technological marketing and a new marketing channel called Mobile Advertising. The use of Short Message Service (SMS) and Multimedia Message Service (MMS) as typical tool...

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Bibliographic Details
Main Authors: Ha Thi Thu Trang, 何氏姝香
Other Authors: TENG, WEI-CHEN
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/84821107040632342404