Keyword Advertising Can Obtain Brand Attitude without Clicking:The Aspect of Mere Exposure Effect.
碩士 === 中國文化大學 === 國際貿易學系 === 101 === Keyword advertising is a popular form of Internet advertising in recent years. According to previous research, viewers has avoidance behavior of the advertising which lead to the keyword click-through rate is not high. The eye-tracking study has found that even v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45675110532028531229 |