The Effects of the Attitude Toward Parent Brand on Attitude Toward the Co-brand: The Moderating Role of Rational Shopping Trait
碩士 === 中國文化大學 === 國際貿易學系 === 101 === The purpose of this study is to explore the moderating effect of rational shopping trait (analytical buyer and impulsive buyer) on the relationship between attitude toward parent brand and attitude toward co-brand. The study uses the experimental research inclu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21868182631171734215 |