A Study of the Relationship among Service Innovation, Service Quality, Consumers’ Satisfaction and Behavioral Intention- An Example of Consumer Exhibitions
碩士 === 中國文化大學 === 觀光事業學系 === 102 === The exhibition are influential since the direct benefits of exhibitions are more than half of the overall output of the MICE industry (Ministry of Economic Affairs, 2010). Consumer shows can directly create consumption opportunities and experience on the exhibit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48k4yv |