Impact of Marketing Stimulation and Consumer Behavioron the Campus Entrepreneurship of Snack Coffee Shop-Case Study of the Best For You Cafe

碩士 === 中國文化大學 === 生活應用科學系碩士在職專班 === 101 === The purpose of this research is to study the current selling status of “Best for You Café” and the differences, correlations, and predictability between different individual’s background, marketing stimulation, and consumer behavior. This research adopted...

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Bibliographic Details
Main Authors: Su, Ying-Tzu, 蘇映慈
Other Authors: Lin, Hwei-Shen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/63787106167550520264