Affect Purchase Intention of Consumers on online Shopping Store-Case study of Yahoo! Shopping Center

碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 101 === This research to investigate the information type familiar with the products and experiences type familiar with the product on customer behavior in Yahoo! shopping store purchase intention factor. In recent years, consumers actively traded entity from t...

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Bibliographic Details
Main Authors: Chien-Liang Lai, 賴建良
Other Authors: Ren-Chun Tzou
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/99303312092623927674