The Effect of Experiential Marketing on Customer Satisfaction-A Case Study of The Securities Companies
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 101 === The purpose of the study was aimed to discuss the relationship among experien-tial marketing, customer's experience, and customer satisfaction. Securities market plays a leading index in a nation’s overall economy. In order to be responsive to the co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49201781655923431590 |