The Relationships among Corporate social responsibility, Corporate image, Consumer identification and Purchase intention in the hotel
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 101 === Corporate social responsibility (CSR) has been acknowledged as an important ingredient for business success. The purpose of this study is to investigate the influence and relationships among corporate social responsibility, corporate image,consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64901121971660336976 |