The Moderating Effect of Relational Tie on the Relationship between Service Recovery and Repurchasing Intent

碩士 === 靜宜大學 === 企業管理學系 === 101 === The topic related to the service failure and recovery has been widely discussed in numerous previous studies. The behavioral intention of customers in service recovery is also an important issue, of which the service recovery is regarded as a very special pheno...

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Bibliographic Details
Main Authors: Chen, Fengju, 陳鳳如
Other Authors: Huang, Mingchang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/72209294452295647096