The Study for the Effects of Recommendation in Menus
碩士 === 靜宜大學 === 企業管理學系 === 101 === Reviewing the past researches about menu design, most emphasize on the effect of layouts of text and figure, word research on purchase intention and sales outcomes. However, the impact of recommendation in menus was ignored. According to the Word-of-Mouth theory,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55966188104717176934 |