The Relationships among Service Encounter, Experiential Marketing, Channel Behavioral Intention and Brand Loyalty: The Case of Cosmetics Channels
碩士 === 靜宜大學 === 企業管理學系 === 101 === Service encounter and experience marketing are the two major factors emphasized by cosmetic customers. They shopping in two major channels: department stores and convenient drug stores and would gain different perceptions on the two factors since they provide diffe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82wg96 |