"A Touching Advertisement will Affect Purchase Intention ?": An Experimental Study of the Moderating Effects of Affect Intensity and Perceived Value
碩士 === 靜宜大學 === 國際企業學系 === 101 === Advertising is a persuasive communication through the media (Engel, Balckwell & Miniard, 1990). The main purpose is to convey the product message effectively to the consumers and to attract consumers' attention, induce consumers’ purchase intentions and be...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22273415388279012316 |