Applying the Extending Theory of Planned Behavior to Explore the Intention of Consumers Choosing the Restaurant in the Business District
碩士 === 靜宜大學 === 觀光事業學系 === 101 === Background: The Taiwanese dining tradition changed from eating at home to at restaurants in recent years. According to a survey from MasterCard company, Taiwanese people spend four thousand and eight hundred NT dollars every person in a month in dining out, ranking...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/92113051474523710432 |