A Study of the Relationship among Decision Reversibility, Anticipated Regret and Perceived Risk: Word of Mouth and Anticipated Feedback as Moderators
碩士 === 靜宜大學 === 管理碩士在職專班 === 101 === The key focus of this study is to investigate the influence of decision reversibility on anticipated regret when making a purchase decision, as well as the moderator effect of word of mouth on the relationship between decision reversibility and anticipated regre....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92362039090506349581 |