A Study of the Relationship among Life Styles, Personality Trait, Brand Personality and Brand Equity：Evidences from Salon Industry in Taiwan and China
碩士 === 靜宜大學 === 管理碩士在職專班 === 101 === The brand personality is an important element to constitute brand’s equity and is also the brand’s core value. Thus, it is the forefront to make the brand personality for all the enterprises. This investigation probes for differences concerning people’s preferenc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06735505505773292713 |