The influence of Social media experiences on Loyalty intention—The Moderating Effect of Brand engagement in self-concept
碩士 === 實踐大學 === 企業管理學系碩士班 === 101 === From Web 1.0 to Web2.0, the amazing development of social media has sent business managers and marketers worldwide into a spin, and trying to keep up with the new generation of consumers active in the community and understand the changes in consumer behavior...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nt7499 |