How Does QR Code Affect Perceived Quality and Purchase Intention-Product Knowledge and Involvement as Moderators
碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === There are various marketing technics, and now, as technology connected tightly with our daily life, marketing technics combining technology is a new trend, and QR Code is a good way to explain it. QR Code has been extensively used and printed on product packages...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14601548184274999760 |