The effect of emotion regulation and self-identity style on individual's impulsive buying intention
碩士 === 東吳大學 === 心理學系 === 101 === The main purpose of this study was to examine the effect of emotion regulation and identity style and the interaction effect of these two variables on impulsive buying intention. There were 134 undergraduate students classified based on their identity style as inform...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41199376986543905166 |