The Effect of Service Quality and Corporation Image on Customer Loyalty and Satisfaction - Take Foreign Banks as Example
碩士 === 東吳大學 === 企業管理學系 === 101 === The government has opened the market for the new banks to establish since 1990s. As a result, foreign banks have increased extensively, leading to severe competition in the business. Service quality and image of enterprise are the critical premises for the bank to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/zu7vg6 |