The Effect Of Corporate Image、Service Value and Switching Cost on Customer Satisfaction and Repurchase Intention –With customer involvement as a moderator
碩士 === 東吳大學 === 企業管理學系 === 101 === No matter what kind of industry a corporation is in, it, in order to gain higher profit, should strive to complete its goal in satisfying customer's wants and needs. This study attempts to examine and discuss the impacts of corporate image, service value, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45r2kk |