The Effect of Rebranding on Purchase Intention
碩士 === 東吳大學 === 企業管理學系 === 101 === This research relates to rebranding, and more specifically the relationship between rebranding and consumer purchase intention. According to Stuart and Muzellec （2004）’s research, the two main methods for rebranding are logo change and slogan change and their effe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73434026525966414357 |