The Effects of Servicescape and Experiential Value on Road Users’ Patronage Intentions for Service Area of Highway
碩士 === 東吳大學 === 企業管理學系 === 101 === The purpose of this study is to explore and verify the effect of Servicescape, Store Atmosphere and Experiential Value of service areas of the highway on the Patronage Intention of road users. A total of 445 valid questionnaires were collected from the highway No.1...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54175210189347495246 |