The Effects of Rebranding and Involvement on Purchase Intention
碩士 === 東吳大學 === 企業管理學系 === 101 === What kind of innovation is the best approach of the companies? In the past, the company's innovation is focused on product and management. But in recent years, companies gradually discovered the successful brand innovation can help the companies to get better...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01759384913189229080 |