The Influence of Brand Strategy on Enterprise Value-The Case of Apple Inc.
碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 101 === To strive for ever higher enterprise value, global enterprises devote tremendous efforts to improve the brand value of their businesses. Innovating and enhancing research and development, product design, manufacturing, quality control, marketing mix and cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8f5n8k |