A Study of Purchase Intention to Group - Buying in Theory of Reasoned Action
碩士 === 東吳大學 === 企業管理學系 === 100 === The Groupon has been a trend in recent two years in Internet. Compared with traditional group-buying, Groupon platform can provide the cheaper price (about 50% off), and a variety of goods to consumers. However, most stores which utilize Groupon as a tool of promot...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26237042539801939354 |