The Effects of Placement Degree and Endorser Attitude on Brand Placement in Music Video
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === Traditional marketing technique like TV commercial, the audiences will switch the channel when the TV program in commercial to avoid them. Therefore, the TV commercials’ effect is worthy or not. Based on the above, the new marketing technique brand placemen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09704053083859964513 |