Using Internet Multimedia Questionnaire to Evaluate the Effectiveness of Bus Advertisement.
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === The bus advertising outdoor media advertising has always been a very important part. However, the bus advertising does not work as television, radio and other advertising in general, rainmaker has A. C. Nielsen or other credible data, to help advertisers es...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66823794445043309230 |