The Application of Mobile Marketing:Consumers’ Perception on QR Code
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === This dissertation tries to find out the application of QR Code in the area of Mobile Marketing by investigating the consumers' perception on QR Code on the base of present understanding and practice of QR Code. Data such as the most interested posi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04924908662739936456 |