The optical services brand marketing communication strategy research ─ An example of Kobayashi optical company

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === The Taiwan glasses industry market development, the major brands glasses companies have to compete actively exhibition shop, distinctive boutique glasses shop set up everywhere, the glasses company want to stand out in this competitive market, must have a c...

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Bibliographic Details
Main Authors: Chih-Wei Chang, 張志偉
Other Authors: Kuo-liang Tai
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/66181603891254552897