Innovation of TV Ratings Measurement Method in the Digital Era

博士 === 世新大學 === 傳播研究所(含博士學位學程) === 101 === Media is the continuance of people, who spend a considerable amount of time daily on media. While media industry runs on the feedback cycle of media itself, advertisers and the media’s purchase of various companies, the central guideline relies on the medi...

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Bibliographic Details
Main Authors: Hui-hsien Chiu, 邱慧仙
Other Authors: Niann-Chung Tsai
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/00999742446856620270