A Study of Factors Influencing Users’ Intention of Adopting the Fan Page and Effects It Makes on Brand Images and Purchase Intention: The Case of HTC
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 101 === Facebook is the most popular community website globally. Fans page developed by it recently has drawn the most attention from the enterprises. In recent years, many enterprises have started to use the Facebook’s feature of fans page frequently, and operated...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33379590562808190510 |