A Study of TV Commercial of Traditional Chinese Medicine in Taiwan
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === Traditional Chinese medicine has a long history and plays an important role in people's daily lives. Television is also a general media and the content and performance of advertising message may affect the audiences. Observed the related resea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16734622946874055760 |