The Communication Effect of Message Strategy in Health Promotion:Breast Cancer as an Example

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === The main subject of health promotion and communication usually lies in promotion of one’s health and enhancement of public benefits such as to reduce medical cost, family burden or even mortality rate. Thus, its main purpose is to keep target audience fr...

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Bibliographic Details
Main Authors: Kuan-Hsuan Chiu, 邱瓘琁
Other Authors: Hsiang-Wen Hsiao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/8jf6az