The Influence of Product Attributes and Emotional Design on Advertising Communication Effect : Mobile Advertising as an Example.
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === It is an important issue regarding to how to enhance mobile advertising’s communication effect. Due to the number of smart device gradually increased, there are many business owners raising their mobile advertising’s budget into the market. From a techni...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v3p6az |