Corporate PR crisis management strategy – Case study of McDonald’s frying oil incident
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === With the communication technology improvement, information is being exchanged frequently and quickly. Thus enterprises get more opportunities to promote themselves, and also raise the risk of communication to public. It becomes more and more important to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81025319487722855643 |