Issue Management and Practice in CSR-A Case Study of Ronald McDonald's House Charities in Taiwan
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === CSR has grown more and more important over the past years. Taiwanese companies are receiving increasing demands and expectations from global customers to local consumers to enforce their CSR. The social responsibility of the company has become one of the...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/59904256533197338572 |