Marketing Aboriginal Festivals - A Case Study on the Orchid Island’s “Si Mangavang” Visit to Taiwan
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === This research is on the aboriginal cultural festival marketing based on the Orchid Island’s “Si Mangavang”. It cruised across Taiwan Strait and stoped by different cities in Taiwan. This case study is focused on the Orchid Island’s “Si Mangavang” visit t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19472419411930093582 |