The study of the relationship of brand image and brandloyalty-An empirical case of King Car KAVALAN Whisky in Advertising.
碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 101 === The strength of brand image determines quality and consumer confidence. Many corporations continue to view branding as a focus and operation model, believing that brand image can attract higher consumer loyalty in the long-term and maintain product positi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51361318836319966058 |